Ben Couch, owner
Director of Training, national senior care company; Professional writer and training developer; Proud cat dad; Adult Child of a mom with Alzheimer’s disease.
Welcome! I’m Ben Couch, a senior living industry veteran since 2001. I’ve written, coordinated, and conducted training for thousands of employees in the field including caregivers and memory care specialists. After two decades of serving people living with memory care needs, I found myself in a situation that millions of families face each year: caring for my own parent with Alzheimer’s disease. As I became deeply involved in my mom’s care over the last few years, I saw things through fresh eyes and realized how far we still have to go with caregiver training. The truly exceptional caregivers I saw had received great training, yes, but there was something else, too. They didn't just know the rules: they applied them, embodied them, and in a few cases even transcended them. This is the spirit of deeply considered and compassionate care that I seek to transmit at elumenEd.
