Ben Couch, owner

National Director of Training; Professional writer; Proud cat dad; Adult Child of a mom with Alzheimer’s disease.

Hello! I'm Ben, and I joined the senior healthcare and housing industry in 2001. For over 20 years, I directed the national training program for a large senior living operator. This gave me the amazing opportunity to write, coordinate, and conduct training for thousands of caregivers. Then, in 2022, I found myself in a situation that millions of families face each year: coping with my own mother's Alzheimer’s disease diagnosis. As I became deeply involved in my mom’s care, I saw my work through fresh eyes. In the midst of this heartbreaking situation, I discovered that we still have so many opportunities to create game-changing caregiver training -- in both the home and professional settings -- that empowers those with dementia and their families to lead joyful and fulfilling lives. We can create hope and light the darkness. This is elumenEd's mission.
Ben Couch, owner